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FamilyTreeDNA Media Kit
Your complete resource for brand assets, guidelines, and media materials
About FamilyTreeDNA
FamilyTreeDNA, a division of Gene by Gene, Ltd., is a global leader in genetic genealogy. Since 2000, we've helped millions of customers explore their ancestry and connect with their DNA relatives using cutting-edge Y-DNA, mtDNA, and autosomal testing.
Approved Logos & Brand Assets
Use of the following logos and assets is permitted only in accordance with our Copyright Policy and Trademark Policy. Do not alter, distort, or recolor any assets.
Logo package
Complete collection of FamilyTreeDNA logos in full color, black, and white versions
Individual assets
Access individual logos, and product screenshots from our comprehensive brand Asset Library
Brand Guidelines
To maintain consistency and protect our brand integrity, please follow these basic guidelines:
Correct usage
“FamilyTreeDNA® test results revealed…”
“Big Y-700® from FamilyTreeDNA”
Use trademarks as adjectives
Maintain proper spacing and proportions
Incorrect usage
“I did a FamilyTreeDNA to find my roots”
“Family Tree DNA results show…” (do not add spaces)
Maintain proper spacing and proportions
Use trademarks as adjectives
Visual Style Guide
Typography
Roboto
Roboto Regular
Roboto Medium
Roboto Bold
Roboto Black
Color Library
FAMILY FINDER TEAL
#00B2AA
Y-DNA BLUE
#0085CA
MTDNA MAGENTA
#E0004D
Logo Specifications
Minimum size:
100 px width (web), 0.75 inches (print)
Clear space:
Leave ample spacing around logo
Usage:
Never alter, distort, or recolor assets
Sample Product Descriptions
You may use the following descriptions in editorial and media coverage:
Family Finder
Our autosomal DNA test helps users discover ethnic origins and find DNA matches from all family lines.
Y-DNA & Big Y-700
Our advanced paternal-line tests trace direct paternal ancestry and help identify surname connections.
mtDNA
Our mitochondrial test uncovers maternal ancestry and deep maternal line connections.
myOrigins
Our ethnicity estimate tool shows a breakdown of ancestral populations.
FamilyTreeDNA Discover
An interactive tool offering insights into ancient ancestry, haplogroup migration, and notable lineages.
Attribution Requirements
When using FamilyTreeDNA images or assets, always include one of the following attributions:
Click on any option to copy to clipboard
Need Help or Special Permissions?
If your usage falls outside these guidelines or you need additional permissions:
For press inquiries, partnership questions, or interviews, please reach out via the media contact email anytime.
Disclaimer: FamilyTreeDNA reserves all rights to modify, revoke, or deny permission for brand asset usage at any time.
© 2025 Gene by Gene, Ltd. All rights reserved. FamilyTreeDNA® and all associated marks are trademarks of Gene by Gene, Ltd.