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FamilyTreeDNA Media Kit
Your complete resource for brand assets, guidelines, and media materials
About FamilyTreeDNA
FamilyTreeDNA, a division of Gene by Gene, Ltd., is a global leader in genetic genealogy. Since 2000, we've helped millions of customers explore their ancestry and connect with their DNA relatives using cutting-edge Y-DNA, mtDNA, and autosomal testing.
Approved logos & brand assets
Logo package
Complete collection of FamilyTreeDNA logos in full color, black, and white versions, plus our signature Double Helix icon.
Individual assets
Access individual logos, icons, and product screenshots from our comprehensive Brand Asset Library.
Use of the mentioned logos and assets is permitted only in accordance with our [Copyright & Usage Policy] and [Trademark Policy]. Do not alter, distort, or recolor any assets.
Brand guidelines
To maintain consistency and protect our brand integrity, please follow these basic guidelines:
✅ Correct usage
- “FamilyTreeDNA® test results revealed…”
- “Big Y-700® from FamilyTreeDNA”
- Use trademarks as adjectives
- Maintain proper spacing and proportions
❌ Incorrect usage
- “I did a FamilyTreeDNA to find my roots”
- “Family Tree DNA results show…”
- Never use as nouns or verbs
- Don’t pluralize or abbreviate brand names
Sample product description
You may use the following descriptions in editorial and media coverage:
Family Finder™– Our autosomal DNA test helps users discover ethnic origins and find DNA matches from all family lines.
Y-DNA & Big Y-700– Our advanced paternal-line tests trace direct paternal ancestry and help identify surname connections.
mtDNA– Our ethnicity estimate tool shows a breakdown of ancestral populations.
myOrigins– Our ethnicity estimate tool shows a breakdown of ancestral populations.
Discover Platform– An interactive tool offering insights into ancient ancestry, haplogroup migration, and notable lineages.
Attribution requirements
When using FamilyTreeDNA images or assets, always include one of the following attributions:
- “Image courtesy of FamilyTreeDNA”
- “Source: FamilyTreeDNA.com”
Need help or special permissions?
For press inquiries, partnership questions, interviews, or usage outside these guidelines
Disclaimer: FamilyTreeDNA reserves all rights to modify, revoke, or deny permission for brand asset usage at any time.
© 2025 Gene by Gene, Ltd. All rights reserved. FamilyTreeDNA® and all associated marks are trademarks of Gene by Gene, Ltd.