FamilyTreeDNA Media Kit
Your complete resource for brand assets, guidelines, and media materials
About FamilyTreeDNA
FamilyTreeDNA, a division of Gene by Gene, Ltd., is the pioneer of the genetic genealogy industry.
Since founding the field in 2000, we have empowered millions to unearth their roots through the world’s most comprehensive suite of Y-DNA, mtDNA, and autosomal testing.
Approved Logos & Brand Assets
Use of the following logos and assets is permitted only in accordance with our Copyright Policy and Trademark Policy. Do not alter, distort, or recolor any assets.
Logo package
Complete collection of FamilyTreeDNA logos in full color, black, and white versions
Individual assets
Access individual logos, and product screenshots from our comprehensive brand Asset Library
Brand Guidelines
To maintain consistency and protect our brand integrity, please follow these basic guidelines:
Correct usage
FamilyTreeDNA® test results revealed…
“Big Y-700™ from FamilyTreeDNA”
Incorrect usage
Maintain proper spacing and proportions
Visual Style Guide
Typography
Color Library
Primary Color Palette
Product Color Palette
Sample Product Descriptions
You may use the following descriptions in editorial and media coverage:
Family Finder®
Our autosomal DNA test helps users discover ethnic origins and find DNA matches from all family lines.
Y-DNA & Big Y-700™
Our advanced paternal-line tests trace direct paternal ancestry and help identify surname connections.
mtDNA
Our mitochondrial test uncovers maternal ancestry and deep maternal line connections.
myOrigins
Our ethnicity estimate tool shows a breakdown of ancestral populations.
FamilyTreeDNA Discover™
An interactive tool offering insights into ancient ancestry, haplogroup migration, and notable lineages.
Attribution Requirements
When using FamilyTreeDNA images or assets, always include one of the following attributions:
Click on any option to copy to clipboard
Contact & Permissions
If your usage falls outside these guidelines or you need additional permissions:
Media contact: info@orcapr.com
Permission requests: Submit request form.
Disclaimer: FamilyTreeDNA reserves all rights to modify, revoke, or deny permission for brand asset usage at any time.
© 2026 Gene by Gene, Ltd. All rights reserved. FamilyTreeDNA® and all associated marks are trademarks of Gene by Gene, Ltd.